Bloggers: an army of irregulars, by Paul Reynolds
Explain in your own words how Reynolds thinks that blogs are most useful. What do they do well, and what do they do poorly? Is Reynolds fair in his criticism?
Reynolds thinks that blogs are most useful because they can be used as a source of scholarly information. It helps create a dynamic atmosphere to prove or disprove arguments. It gives a voice to those who are typically unheard in the Main Stream Media. Blogs also stir up controversy and have damaged several reputations of figures in the media and big wigs of certain companies.
Why bosses blog - and why it's cheesy, by Stephen Evans
Why does Evans think that many corporate blogs are, in his words, "regulation corporate speak"? What's wrong with that?
Corporation blogs sound more like press releases that sell products to the people and praise their own creations. They do not take part in intellectual debate or stimulate the blogging consumer. It creates a garbage bin of unheard words that have others places on the web.
Michael Crow's blog
Look through President Crow's blog and see if you can find instances of Evans' "regulation corporate speak" or times when Crow is being more personal. Quote him in your reply. Which do you find more effective? Why?
Crow tries to be frank about the budget cut matters and very personal in some instances when he claims that we can “take a chainsaw” to vital public education or we can rise up. Michael Crow is more like a figure of ASU not someone we see as personable. In his About Me part of his blog, it’s more like a biography then a personal statement. His blog is more professional than personal.
GM's Official Blog, "FastLane"
Again keeping Evans' article in mind, how would you describe the usefulness of this blog? Who might find it interesting? In other words, who is the blog's intended audience?
The blog’s intended audience is consumer based. It’s all about selling the car; however, the writer starts with a story that draws them in. It could be for the car buff, but it mostly seems like its for the consumer who happens to stumble upon it.
SYNNEX CEO's blog
Again keeping Evans' article in mind, how would you describe the usefulness of this blog? Who might find it interesting? In other words, who is the blog's intended audience?
The CEO’s blog is very personal. It’s used in a very different way than the GM’s blogs. He speaks about stuff that could improve the company as a whole and how his personal life can be used to improve the company.
My question is: is it more important as a major CEO to appear professional to your staff and colleagues or appear personal to your consumer and/or clientele?
